The 98th Academy Awards are set to be a global spectacle, celebrating the best of cinema while looking toward a digital future. Hosted by Conan O’Brien, the ceremony will honor the achievements of films like Sinners and One Battle After Another in a show that aims for emotional connection and intimacy. Academy leaders are focused on delivering a broadcast that honors the past while embracing new media trends.
President Lynette Howell Taylor’s experience as a nominee and producer has been instrumental in shaping the 2026 show. She believes that the “brave and bold” storytelling of this year’s nominees deserves a unique stage that feels intimate and warm. Her goal is to ensure the 98th ceremony feels personal for both the stars in the room and the millions watching around the world.
One of the most anticipated moments is the In Memoriam segment, which will pay tribute to several legends who passed away this year. Icons like Robert Redford, Diane Keaton, and Rob Reiner will be honored in a sequence described as “robust and beautiful.” Producers are focused on making the tribute a moving highlight of the night, with rumors of special guest appearances swirling in Hollywood.
The Academy’s ratings have been on the rise since 2021, reaching 19.7 million viewers in 2025, with a significant lift among younger demographics. This growth is driven by the availability of the show on streaming platforms like Hulu and its engagement with digital influencers. By embracing modern viewing habits, the Oscars are successfully expanding their reach and cultural impact.
The move to YouTube in 2029 marks a major shift in the Academy’s strategy to become a more global organization. This transition will create a year-round digital hub for cinema, offering access to everything from the SciTech Awards to museum content. The 98th Oscars are a key part of this evolution, setting the stage for a new era of digital distribution and global engagement.